Microsites, online surveys and data capture forms

Most online marketing campaigns drive prospects to an existing web site or a specific campaign microsite. We can create dedicated microsites, or supply online forms ready for integration into your web site. We can also create and host the underlying databases for campaign microsites and help you integrate data into your existing marketing or customer database. For example, we can create and deploy a newsletter registration application that includes registration, confirmation by email and the facility to change and cancel individual subscriptions.

Creative and technical

• Web design, including form design
• Database management
• Real-time reporting

Database marketing

• Cleaning up and validating existing data
• Define and implement an effective list building strategy
• Undertake database analysis and segmentation
• Devise effective test matrices