Traditional direct marketing is limited in its ability to target, cumbersome to track, and increasingly expensive. More important, results often arrive months after a campaign is finished - too late to make changes that could increase the effectiveness of your direct marketing efforts.

E-mail marketing holds the promise of overcoming these limitations - offering limitless targeting ability at pennies per e-mail. And with over 45 million in the UK now accessible online, e-mail. has gained the reach that makes it a required part of every online marketer's arsenal. Now, you can have a one-to-one conversation with each of your customers, and get the results of your efforts in hours instead of weeks.

But not all direct marketing strategies translate well to the online world. At Cobalt Quarter, we adapt the best practices of direct marketing principles to e-mail. Taking advantage of the unique and sometimes complex environment of the Internet.

Results, Results, Results

E-mail is a proactive, cost-effective, individualised, and timely tool by which companies can communicate with their customers and maximise the investment they make in their online presence. But the real advantage of online marketing is that it produces results.

"Compared to average click-through rates of .65% for banner ads, opt-in e-mails average response rate of 18% is positively dreamlike."
Forrester Research report, Opt-In E-mail Gets Personal